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Zusatztext The biggest challenge in business is translating leadership strategy into management action. MacIntosh, MacLean and Robinson have unscrambled the formula for effective delivery. Read it, before tomorrow gets here. Informationen zum Autor Robert MacIntosh is Pro-Vice Chancellor for the Faculty of Business and Law, Northumbria University. Klappentext Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy. Visit the authors' website at strategystory.co.uk Vorwort This textbook demonstrates the unique Strategy Cycle approach, combining detailed planning with the process of bringing a strategy to life through storytelling. Zusammenfassung Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.Visit the authors' website at strategystory.co.uk Inhaltsverzeichnis 1. Introduction2. A Brief History of Strategy and Strategists3. Diagnosis4. Intent5. Trends and Opportunities6. Resources and Capability7. Strategic Options8. Evaluating Strategy9. Building a Comprehensive Strategy10. The Strategy Cycle11. Logic to Action12. Complexity, Strategy, Transformation and Leadership13. The Strategy Cycle in PracticeCase Study 1: AppleCase Study 2: NokiaCase Study 3: ABBCase Study 4: Nine DragonsAppendix 1: Strategy Cycle templatesAppendix 2: Writing a Business PlanAppendix 3: Writing Strategy AssignmentsIndex...
