Strategic Management in the Global Economy

Klappentext This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice. Zusammenfassung This text addresses the concerns of managers in small international firms as well as multinational managers. It covers traditional functional business areas such as marketing! production! finance and human resources.

Product details

• Authors: H. Vernon-Wortzel, Heidi Vernon-Wortzel, Heidi (Northeastern University Vernon-Wortzel, Heidi (Northeastern University) Vernon-Wortzel, Heidi (Northeastern University) Wo Vernon-Wortzel, Heidi Wortzel Vernon-Wortzel, Heidi Vernon Wortzel, Heidi Vernon Wortzel Wortzel, HV Wortzel, Lawrence H. Wortzel, Lawrence H. (Boston University) Wortzel, WORTZEL HEIDI VERNON WORTZEL LAW, Wortzel Lawrence H.
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 20.11.1996
• EAN: 9780471158738
• ISBN: 978-0-471-15873-8
• No. of pages: 592
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Management, business strategy, Management & management techniques, Management and management techniques, Multinationals