Marketing of sustainable products: an application to housing - Contribution to the understanding of the thoughtful purchase behavior of a home

This book is part of a body of work that aims to help understand the conscious purchasing behavior of a sustainable product such as housing. It is the result of several years of research. This book is intended for students, teachers, and researchers, of course, but also for professionals in the field of sustainable products and real estate marketing, who will find food for thought on the complexity of this atypical product. It highlights the concepts, theories and practices necessary to facilitate the understanding of housing purchases in the context of developing countries.

About the author

Koba Bahi é professor-pesquisador na Universidade Alassane Ouattara de Bouaké (UAO). Recebeu o seu doutoramento em Ciências de Gestão com especialização em marketing em 2018 e o seu mestrado em 2013. Tem um duplo mestrado em gestão (2006) e economia (2008) nos Emirados Árabes Unidos. É responsável por vários cursos de marketing.

Product details

• Authors: Bahi Koba
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 10.11.2022
• EAN: 9786205344736
• ISBN: 9786205344736
• No. of pages: 348
• Subject: Social sciences, law, business > Business > Advertising, marketing