Fr. 57.50

Stakeholder marketing in the agri-food and oleochemical industries

English · Paperback / Softback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

Read more

Stakeholder marketing is in the midst of a development and of development and integration in companies like market orientation in the market orientation in the 1990s and which, until recently, was not widespread in was not widespread in African companies. This book sheds light on the situation in Cameroonian firms and the relationship between the type of firm This book sheds light on the situation in Cameroonian companies and the relationship between the type of company and the variables of stakeholder marketing. The majority of firms have integrated other stakeholders into their marketing their marketing approach. Many have even implemented sustainable development marketing practices. marketing practices. In addition, the influence of marketing practices on stakeholder categories, stakeholder management management style, the degree of stakeholder orientation, the nature and intensity of stakeholder orientation, the nature and intensity of marketing practices towards stakeholders stakeholder orientation, the nature and intensity of stakeholder marketing practices and the degree of integration of sustainability requirements stakeholder orientation, the nature and intensity of stakeholder marketing practices and the degree of integration of sustainability requirements depend on the size of the company. There is also a relationship between corporate culture and the influence of marketing practices on stakeholders, the management style and the degree of stakeholder orientation.

Product details

Authors Pierre Claver Ambassa Bikoun
Publisher Our Knowledge Publishing
 
Languages English
Product format Paperback / Softback
Released 02.11.2022
 
EAN 9786205325193
ISBN 9786205325193
No. of pages 64
Subject Social sciences, law, business > Business > Advertising, marketing

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.