Fr. 51.50

Doug Underwood

When Mbas Rule the Newsroom - How the Marketers and Managers Are Reshaping Today''s Media

English · Paperback / Softback

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Description

Informationen zum Autor Doug Underwood Klappentext An in-depth! behind-the-scenes look at the modern newsroom! this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit! 'reader-friendly' journalism. Includes a new preface to the paperback edition. Zusammenfassung This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.

Product details

Authors	Doug Underwood
Publisher	Columbia University Press

Languages	English
Product format	Paperback / Softback
Released	23.11.1995

EAN	9780231080491
ISBN	978-0-231-08049-1
No. of pages	259
Subject	Social sciences, law, business > Media, communication > Media science

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