When Mbas Rule the Newsroom - How the Marketers and Managers Are Reshaping Today''s Media

Informationen zum Autor Doug Underwood Klappentext An in-depth! behind-the-scenes look at the modern newsroom! this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit! 'reader-friendly' journalism. Includes a new preface to the paperback edition. Zusammenfassung Based on extensive surveys of news management! this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.

Product details

• Authors: Doug Underwood
• Publisher: Columbia University Press
• Languages: English
• Product format: Hardback
• Released: 29.07.1993
• EAN: 9780231080484
• ISBN: 978-0-231-08048-4
• No. of pages: 259
• Subjects: Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Media, communication > Media science