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The collection presents the works of young researchers - students of journalism at the Belarusian State University - Elizaveta Anikevich, Elizaveta Beganskaya, Anastasia Bobovich, Maksim Gameza, Aleksandra Gvozdeva, Svetlana Zaporazana, Ekaterina Myadelova, Daria Savelyeva, Andrey Semchenko, Valeria Sidorchuk, Alina Smirnova, who focus on the features, potential and prospects of the advertising market in more than twenty five countries, located on different continents of our planet. The relevance of this topic is explained by the fact that ensuring conditions for growth in exports of goods and services is one of the most important areas of foreign economic activity for the Republic of Belarus. At the same time, a well-designed advertising policy can and must be a powerful tool for promoting Belarusian exports in foreign markets. What are the peculiarities of advertising legislation in different countries? What should Belarusian exporters focus on when addressing the media sphere of these countries to enter new markets? What challenges might they face? The answers to these questions are contained in the proposed collective study.
About the author
Tem quarenta e cinco anos de experiência profissional em jornalismo. É agora professora associada no Departamento de Jornalismo e Literatura Estrangeira do Instituto de Jornalismo da Universidade Estatal Bielorrussa. Os seus campos de investigação são relações internacionais modernas, jornalismo internacional, intercâmbio internacional de informação, exportação de produtos e serviços de comunicação social.
