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Are you wondering what Blockchain, Bitcoin, DAOs and NFTs are going to mean for you and your business? In Web 3: The End of Business as Usual, the first strategy book on this subject from an established business leader, entrepreneur and FTSE100 Non-Executive Director GC Cooke, will teach you how Web 3.0 is going to fundamentally reshape business and society.
The internet (web1 and web2) has already changed almost every moment of our daily lives - from how we communicate with each other, how we travel, how we find and buy things to how we do our work.
The next generation of the internet (web 3 and web 4) will entirely change how we come together to create products, content and services, our economies and even governance structures - the so-called Supply-Side Revolution.
This book will help you understand a history of where we've come from and map out what the future may bring by covering how the Supply-Side Revolution works and how it's going to disrupt business, media, talent, capital, and operations. As a business leader you need to prepare for this change. It will help you understand that no industry is immune to the impact of web3 and how to predict what's coming with web4.
About the author
GC Cooke has been developing internet-based products for the last 20 years. After studying Politics and Economics at Newcastle University, he joined Google in 2005 as one of the earliest European employees working on the Google Ad Platform and Google Analytics. After Google, he founded Qubit, a leading SaaS company in the e-commerce space, providing AI personalized shopping recommendations to over one billion users per month across more than 300 leading brands such as Louis Vuitton, Estee Lauder and TK Maxx. He sold Qubit to Coveo Solutions in 2021 shortly before going public on the Toronto Stock Exchange (TSX) and remains a strategic advisor at Coveo. He is also a non-executive director of ITV plc where he supports ITV with their digital strategy.
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Summary
The internet (web1 and web2) has already changed almost every moment of our daily lives from how we communicate with each other, how we travel, how we find and buy things to how we do our work. This book will help you map out what the future will bring by covering what and how the Supply-side Revolution is going to disrupt business, media, talent, capital and operations.
