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Informationen zum Autor Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese. Klappentext Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation. Zusammenfassung Media Research Techniques! Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects! and in learning by doing! they come to know a variety of ways in which communication research is conducted! in both theory and practice. Inhaltsverzeichnis PART ONE: RESEARCH PROJECTS Guided Research Projects Research Logs Content Analysis Newspaper Comics Pages Survey Interviews Media Utilization Social Roles Television Soap Opera Characters Depth Interviews Favorite Singers and Recordings Rhetorical Analysis Magazine Advertisements Library Research Audiences of Radio Talk Shows Focus Groups Reasons for Attending Films Experiments Humor Participant Observation Video Game Players Historical Research Images of Shopping Malls in the Popular Press Comparative Analysis Images of Disneyland (and Disneyworld) in the American Popular and Scholarly Press PART TWO: WRITING AND THINKING Writing with Style Avoiding Common Writing Errors Avoiding Common Reasoning Errors Writing a Research Report ...
