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This landmark book delves below the surface of organizations in order to understand the complex processes of top managers' decision making.Philippe Baumard argues that the conventional, rational model of decision making ignores the tacit and intuitive processes that are often crucial in successful business outcomes. He demonstrates through his four central business cases how it is in times of uncertainty, rapid change and turbulence that the fate of companies is often determined, and it is at these times that managers' tacit knowledge and their ability to navigate ambiguous and complex situations is most critical.
List of contents
Introduction
Knowledge within Organizations
Tormented Knowledge
From Tacit to Explicit, the Conjectional Patterns of Knowing
Investigating the Non-Expressed
Qantas or Collective Wisdom
Indigo or Navigating in the Tacit
Indosuez or Elusive Know-How
Pechiney in a Too Explicit World
The Tacit Foundations of Organizations
Conclusion
About the author
Philippe Baumard is Professor of Strategic Management, Innovation & Regulation Chair, at the Ecole Polytechnique in Paris. His research addresses the collective use of tacit knowledge by executives in times of crisis. He authored nine books, ranging from economics to strategic management, long-range forecasting, and expert systems applied to strategy implementation. A fellow of the Oxford-Sorbonne Chancellors grant, Dr. Baumard has been a visiting faculty member at New York University, Lund University (Sweden), University of Technology, Sydney, University of California, Berkeley, and Stanford University.
