Routledge Handbook of Political Advertising

Summary

This Handbook provides the most comprehensive overview of the role of electoral advertising on TV and the new forms of advertising on the Internet and social network sites in countries from all parts of the world currently available. Thematic chapters summarize research on crosscutting issues including, political and electoral

Product details

• Authors: Christina (University of Erlangen-Nur Holtz-Bacha, Christina Just Holtz-Bacha
• Assisted by: Christina Holtz-Bacha (Editor), Holtz-Bacha Christina (Editor), Marion R. Just (Editor), Just Marion R. (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 10.12.2019
• EAN: 9780367872670
• ISBN: 978-0-367-87267-0
• No. of pages: 418
• Series: Routledge International Handbooks
• Subjects: Social sciences, law, business > Media, communication > Media science; Media Studies, POLITICAL SCIENCE / General, SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / Reference, Reference works, Politics and government, Political campaigning & advertising, Political campaigning and advertising, Media, Information & Communication Industries