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Zusatztext "If you are, in any way, connected with the field of measurement...you have the satisfaction of knowing that the methods of interest to you will be readily available at your fingertips...the authors' have encyclopedic and up-to-date knowledge of the field." — Shlomo S. Sawilowsky, Ph.D. Wayne State University "...this book is one of the few textbooks that have made scaling methodology manageable by students in behavioral sciences who may not have very strong quantitative backgrounds... .It is full of a wide variety of highly useful scaling methodologies and vivid examples. The authors have done an excellent job in explaining and simplifying what could have been potentially complicated issues." — Xiang Bo Wang, Ph.D. The Chauncey Group International Informationen zum Autor Peter Dunn-Rankin (Author) , Gerald A. Knezek (Author) , Susan R. Wallace (Author) , Shuqiang Zhang (Author) Klappentext Intended for practitioners in behavioral & social sciences who analyze data that result from subjective responses! especially attitudes. The second edition focuses on analyzing data versus mathematics. Zusammenfassung This is a comprehensive collection of scaling methods appropriate for either self-guided study or references. Inhaltsverzeichnis Contents: Preface. Part I: Foundations. Scaling Defined. Tasks. Measures of Proximity. Part II: Unidimensional Methods. Rank Scaling. Order Analysis. Comparative Judgement. Categorical Ratings. Part III: Clustering. Graphic Similarity Analysis. Successive Combining. Partitioning. Hierarchical Divisive. Part IV: Multidimensional Methods. Factor Analysis. Mapping Individual Preference. Multidimensional Scaling. Individual Differences Scaling. Appendices: Using a Computer to Solve Problems. Tables.
