Islamic Marketing and Branding - Theory and Practice

Summary

This is a timely and topical book, aiming to give readers insight into branding and corporate marketing in the Islamic context, by enabling them to compare, contrast and comprehend how corporate-level notions such as corporate identity, corporate personality, corporate image and corporate reputations are operationalised within this framew

Product details

• Authors: T. C. Alwi Melewar
• Assisted by: S. F. Syed Alwi (Editor), Alwi S. F. Syed (Editor), T. C. Melewar (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2020
• EAN: 9780367593674
• ISBN: 978-0-367-59367-4
• No. of pages: 246
• Subjects: Humanities, art, music > Religion/theology > Other religions; Islam, Business & Economics / General, Economics, Business and Management, Middle East, Religion: general, International business, Regional Studies, Sales & marketing, Sales and marketing, Relating to Islamic / Muslim people and groups