Fr. 79.00

Songqing Li, Songqing (Associate Professor Li

Identity Constructions in Bilingual Advertising - A Critical Analysis

English · Paperback / Softback

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Description

Summary

This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a critical and interpretive lens. It aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English.

Product details

Authors	Songqing Li, Songqing (Associate Professor Li
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Paperback / Softback
Released	30.06.2020

EAN	9780367587536
ISBN	978-0-367-58753-6
No. of pages	208
Series	China Perspectives
Subjects	Social sciences, law, business > Sociology > General, dictionaries Media Studies, Cultural Studies, Discourse Analysis, LANGUAGE ARTS & DISCIPLINES / General, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, Semantics, discourse analysis, stylistics

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