Consumer Culture and TV Programming

Summary

This book is an exploration of the interconnections between media economics and communication discourse. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?

Product details

• Authors: Robin K Andersen
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 28.04.2020
• EAN: 9780367004750
• ISBN: 978-0-367-00475-0
• No. of pages: 320
• Subjects: Social sciences, law, business > Sociology > General, dictionaries; Media Studies, Sociology, SOCIAL SCIENCE / General, Cultural Studies, SOCIAL SCIENCE / Sociology / General, BUSINESS & ECONOMICS / Advertising & Promotion, Media studies: TV and society, Consumerism