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Learn how to create and run a profitable peer advisory council. IF YOU'RE READING THIS, you likely know how rewarding, fun, and profitable it can be to run peer groups because you've seen others succeed at it. But you've also seen - or maybe even been part of - groups that fell apart or never even got off the ground. The business of what Tina Corner - Stolz calls peer advisory councils (PaCs) shouldn't be undertaken without first learning what you're getting into and what can happen if you're not prepared, organized, and intentional.
Fortunately, Tina cracked the code for PaC longevity and profitability and reached the pinnacle of success in the business. She shares her formula for the first time in Your Seat at the Table: How to Create and Run a Peer Advisory Council. Follow Tina as she methodically explains everything you need to know in this story-filled, knowledgeable journey through the inner workings of building a successful PaC. You'll find out why moderating is a make-or-break skill, why strategic partners are the key to recruiting members, and exactly what to expect every step of the way, from identifying your idea to running groups to selling a profitable business or winding it down.
List of contents
Acknowledgments
Introduction
Chapter 1
The What and Why of Peer Advisor Council (PaC) Moderating Chapter 2
Identifying Your Peer Advisory Council Chapter 3
A Step-by-Step Guide to Assembling a Successful PaC Chapter 4
Designing the Initial Experience Chapter 5
The Formula for Successful Meetings Chapter 6
What Does It Mean to Be a Moderator? Chapter 7
The Moderator's Journey Chapter 8
Retaining Groups and Members Long Term Chapter 9
Before You Sell Even One Membership Conclusion
Final Insights
Want to Start Your Journey Now?
About the Author
About the author
TINA CORNER-STOLZ started in the peer-group franchise space nearly 20 years ago, quickly becoming a top-five franchise globally and later selling her franchise for the highest multiple ever recorded. In 2014, she unleashed the secrets of the industry in her first book and the first book ever on the topic, Sit Down! Speak Up! Cash In! A CEO's Guide to Peer Groups, and in 2019 she launched her Peer Advisory Council Academy, which has become the go-to training program for people serious about creating and moderating profitable peer advisory councils (PaCs). She shares her wisdom about moderating successful peer advisory councils in her second book, Your Seat at the Table: How to Create and Run a Peer Advisory Council.
Tina is a graduate of the University of Missouri and the INSEAD and Harvard executive programs. She and her husband, Scott, split their time between St. Petersburg, Florida, and the Lake of the Ozarks.
Summary
Tina Corner - Stolz has been driven by one mission for almost two decades: creating such an exquisite Member Experience (MX) for her peer advisory councils (PaCs) that, year after year, members wouldn’t think twice about renewing. And she succeeded.
A veteran of the peer group industry who sold her franchise for the highest multiple ever recorded and has trained and mentored hundreds, Tina cracked the code for MX as well as for how to skillfully moderate PaCs. She’s been teaching other driven entrepreneurs her formula for success through her Peer Advisory Council Academy since 2019, and now she shares her secrets in Your Seat at the Table: How to Create and Run a Peer Advisory Council.
The peer group space is competitive while being fraught with confusing terminology and lacking in organization and standards. As Tina says, it’s still in the “Wild-West stage.” If you’re going to attempt to navigate this precarious terrain, you’ll need a guide who can help you avoid some of the most common mistakes and missteps.
Your Seat at the Table: How to Create and Run a Peer Advisory Council is a how-to book that combines Tina’s deep knowledge and experience, along with cautionary tales and tales of triumph. And she does it all in an easy-to-read style that demystifies the jargon and presents everything you need to know, do, and decide, step by step, before you sign your first member and all the way through to selling your profitable business or winding it down.
Tina Corner - Stolz will show you why your seat at the table — the moderator’s seat — is key to creating a level of experience for your members that’s incomparable. And she’ll tell you who else and what else you need for your PaC business to be pr profitable. If you’re someone who doesn’t want to reinvent the wheel, this book is for you.
