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Zusatztext "The Handbook of Consumer Psychology! edited by Haugtvedt! Herr! and Kardes! is a superb collection of chapters on the most important topics in consumer psychology! written by the world's leading experts on these topics. Chapters from Kassarjian and Robertson's (1991) edited Handbook of Consumer Behavior proved to be a mainstay for consumer behavior PhD seminars for a decade. I expect the Handbook of Consumer Psychology to play a similar role for established researchers and graduate students over the next decade." - John G. Lynch! The Fuqua School of Business! Duke University"This handbook assembles a superb slate of top researchers who expertly explore the field of Consumer Psychology with impressive depth and breadth. From classic perspectives (such as information processing! attitudes! motivation! and behavioral decision research) to up-to-the minute cutting-edge research areas (from well-being to neuroeconomics)! this handbook has everything one could ask! and more. This book is truly a must for anyone with an interest in why people consume." - Joseph Priester! Marshall School of Business! University of Southern California Informationen zum Autor Curtis Haugtvedt is Professor at Ohio State University, USA. Paul Herr is Professor at Virginia Polytechnic Institute, USA. Frank Kardes is Professor at University of Cincinatti, USA. Klappentext First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company. Zusammenfassung Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology. Inhaltsverzeichnis Introduction . D.W. Schumann, C.P. Haugtvedt, E. Davidson , History of Consumer Psychology. Part 1. Consumer Information Processing . R.W. Wyer , The Role of Knowledge Accessibility in Cognition and Behavior: Implications for Consumer Information Processing. A. Kronlund, B. Whittlesea, C. Yoon , Consumer Memory, Fluency, and Familiarity. W. Hutchinson, E. Eisenstein , Consumer Learning and Expertise. B. Loken, L. Barsalou, C. Joiner , Categorization Theory and Research in Consumer Psychology: Category Representation and Category-Based Inference. F. Kardes, M.L. Cronley, S. Posavac, P. Herr , Consumer Inference. J. Peck, T.L. Childers , Effects of Sensory Factors on Consumer Behavior. D. Roedder John , Stages of Consumer Socialization: The Development of Consumer Knowledge, Skills, and Values from Childhood to Adolescence. C. Yoon, C. Cole , Older Consumers and Information Processing. Part 2. Motivation, Affect, and Consumer Decisions . A. Isen , Positive Affect and Decision Processes: Some Recent Theoretical Developments with Practical Implications. J. Cohen, M. Pham, E. Andrade , The Nature and Role of Affect in Consumer Behavior. K. Vohs, R. Baumeister, D. Tice , Self-Regulation: Goals, Consumption, and Choices. H. Baumgartner, R. Pieters , Goal-Directed Consumer Behavior: Motivation, Volition, and Affect. C. Janiszewski , Goal-Directed Perception. Part 3. Persuasion, Attitudes, and Social Influence . C.P. Haugtvedt, J.A. Kasmer , Attitude Change and Persuasion. C. Jones, R. Fazio , Associative Strength. A. Perkins, M. Forehand, D. Maison, A. Greenwald , Measuring the Nonconscious: Implicit Social Cognition and Consumer Behavior. P. Vargas , Implicit Consumer Cognition. P. Petrova, R. Cialdini , Evoking the Imagination as a Strategy of Influence. I. Aizen , Consumer Attitudes and Behavior. M. Campbell, A, Kirmani , The Persu...
