Fr. 88.00

Digital communication and the challenge of positioning SMEs

English · Paperback / Softback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

Read more

The market of the sectors of activity in Côte d'Ivoire is with strong competitive potential, whose companies strive to maintain their competitive position and their relative market share and for that they aim at excellence and innovation especially with the advent of the Technologies of information and the communication (TIC), especially Internet which invaded our private and professional sphere and at the same time impacted in a radical way the habits of consumption and the behavior of the consumersThe digital culture is no longer a choice or a luxury that companies must allow themselves but an imperative obligation if they want to remain competitive especially with social media that allow them to create, share and invite their customers to create content. This brief reflects the importance of integrating digital communication and its direct impact on the competitiveness and positioning of SMEs in the city of Bouaké.

About the author










Jovem estudante marfinense apaixonado por ferramentas digitais, no primeiro ano de uma tese com uma especialização em Comunicação Organizacional após um bacharelato técnico em contabilidade, um mestrado e uma licença em Comunicação no Departamento de Línguas e Ciências da Comunicação.

Product details

Authors Jean Jaurel Konan
Publisher Our Knowledge Publishing
 
Languages English
Product format Paperback / Softback
Released 20.10.2022
 
EAN 9786205274156
ISBN 9786205274156
No. of pages 128
Subject Social sciences, law, business > Business > Advertising, marketing

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.