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This book covers the fundamentals of business management research and its methodologies in a seamless, unified manner. Offering up-date methodologies and accessible explanations of the research process, it will help business management students and junior researchers quickly build an essential base of knowledge.
List of contents
1. Advances in Business Management Research Methodology 2. Levels of Analysis in Business Management Research 3. Designing Effective Business Management Research Studies 4. Qualitative Business Management Research Methodologies 5. Conducting Interviews and Focus Groups 6. Qualitative Data Analysis 7. Quantitative Business Management Research Methodologies 8. Bibliometrics and Literature Reviews in Business Management 9. United Nations Sustainable Development Goals and Research Engagement 10. Artificial Intelligence and Machine Learning
About the author
Vanessa Ratten is Associate Professor at School of Business, La Trobe University, Australia.
Summary
Most existing research methodologies texts take a more general approach or are edited books of previously published articles or chapters written by different authors. This book, written by a business management scholar, covers the fundamentals of business management research and its methodologies in a seamless, unified manner.
The book offers up-date methodologies and accessible explanations of the research process. It starts with advances in business management research methodology and gives a thorough overview on the different levels of analysis in the field. It builds upon the knowledge by examining both qualitative and quantitative research methodologies in the context of business management. It also goes over the use of machine learning and other technological advances like AI in research and data collection, as well as how the United Nations sustainable development goals are being considered by researchers.
This book will help business management students and junior researchers quickly build an essential base of knowledge and gain a strategic advantage in publishing and reviewing business related research.
