Advertising Organizations and Publications - A Resource Guide

Informationen zum Autor John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising Hall of Fame. In 1994, he was elected a member of the National Advertising Review Board. In 1996, he received a major award from Cowles Business Media and the American Association of Advertising Agencies for leadership in the media field. There were two prize winners, the other being NBC Sports. He received the Telmar Award in 1997, for extending the concept of Short-Term Advertising Strength (STAS) from television to print media. In 2001, he received the Syracuse University Chancellor’s Citation for Exceptional Academic Achievement. Klappentext John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included. Zusammenfassung A guide to the 77 key organizations and publications in the field of advertising and marketing communications. Inhaltsverzeichnis Introduction PART ONE: ADVERTISING ORGANIZATIONS Advertising Archives - Diane Foxhill Carothers The University of Illinois Advertising Archives Other Collections The Advertising Association (AA) (UK) - Andrew Brown The Advertising Council The Advertising Educational Foundation (AEF) - Paula A Alex The Advertising Federation of Australia (AFA) - Helga Diamond Advertising Industry Awards The Advertising Research Foundation (ARF) - Jim Spaeth Advertising Seminars International (asi) The American Academy of Advertising (AAA) - Robert L King The American Advertising Federation (AAF) and the Advertising Hall of Fame The American Association of Advertising Agencies (AAAA) The American Marketing Association (AMA) Arcature (formerly the Coalition for Brand Equity) The Association of National Advertisers (ANA) The Audit Bureau of Circulations (ABC) British Design and Art Direction (D&AD) The Children¿s Advertising Review Unit (CARU) - Elizabeth Lascoutx Competitive Media Reporting (CMR) The Council for Marketing and Opinion Research (CMOR) The Council of American Survey Research Organizations (CASRO) Cox Direct Annual Surveys of Promotional Practices The Direct Marketing Association (DMA) The Direct Marketing Educational Foundation (DMEF) - Laurie J Spar The European Association of Advertising Agencies (EAAA) The European Society for Opinion and Marketing Research (ESOMAR) The Federal Trade Commission (FTC) and How It Regulates Advertising - Jan Slater The Free-Standing Insert (FSI) Council Genootschap Voor Reclame Gesamtverband Werbeagenturen (GWA) - Henning Von Vieregge The History of Advertising Trust Archive (HAT) The Incorporate...

Product details

• Authors: John Philip Jones
• Assisted by: John Philip Jones (Editor)
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 20.04.2000
• EAN: 9780761912378
• ISBN: 978-0-7619-1237-8
• No. of pages: 360
• Subject: Social sciences, law, business > Business > Advertising, marketing