Social Media Influencing in The City of Likes

Providing a much-needed de-Westernising perspectives of Dubai's social media influencing industry within the broader context of global platform capitalism, Zoe Hurley offers an important contribution to the field of social media through illustrating visible economies in a city circuited by social media influencing.

About the author

Zoe Hurley is Assistant Professor at Zayed University, Dubai, United Arab Emirates (UAE). Originally from London, she has taught in Malaysia, Kuwait, Brunei and is currently located in the United Arab Emirates. Her work focuses on social media in relation to power, gender, visuality and the post digital condition.

Summary

Providing a much-needed de-Westernising perspectives of Dubai’s social media influencing industry within the broader context of global platform capitalism, Zoe Hurley offers an important contribution to the field of social media through illustrating visible economies in a city circuited by social media influencing.

Product details

• Authors: Zoe Hurley, Zoe (Zayed University Hurley
• Publisher: Emerald Publishing Limited
• Languages: English
• Product format: Hardback
• Released: 01.01.2023
• EAN: 9781802627565
• ISBN: 978-1-80262-756-5
• No. of pages: 184
• Dimensions: 157 mm x 235 mm x 15 mm
• Weight: 426 g
• Series: Emerald Points
• Subject: Social sciences, law, business > Media, communication > General, dictionaries