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The Trust Factor: Communicating Corporate Social Responsibility explores theoretical frameworks and practical applications for creating trust between an organization and key stakeholders. Scholars of communication, public relations, and leadership will find this book of particular interest.
List of contents
Table of Contents
Dedication
Preface
Introduction
Chapter 1: Reputation
Chapter 2: Overcoming Skepticism with a Corporate Social Responsibility Communication Process Model
Chapter 3: Source Credibility
Chapter 4: Information Credibility
Chapter 5: Social Media Engagement
Chapter 6: Purchase Intention
Chapter 7: Measurement
Chapter 8: Conclusion
Bibliography
About the Author
About the author
Kristie Byrum, Ph.D., APR, Fellow, PRSA, brings knowledge of both the "real world" and academia to students seeking a professional career. Byrum, a renowned entrepreneur and veteran business executive, shifted her emphasis to academia to share her knowledge with students and young professionals. Today, she is an associate professor in the Media and Journalism Department at Bloomsburg University of Pennsylvania. With a flair for bringing real world experiences to the classroom, Byrum has taught students in undergraduate, masters' and doctoral levels. Byrum is an international communications scholar with decades of rich experiences as a professor, business executive, and journalist, working in various roles in marketing, consulting and entrepreneurism. Byrum is an awarded-winning strategic communications professional and honored member of the Public Relations Society of America's College of Fellows. She actively works to advance strategic communication and its curricula on a global basis. She teaches courses in media law, public relations and mass communications research. She has presented her scholarly work in the United States, Norway, Switzerland, China, Canada, Greece, and Great Britain.
Summary
The Trust Factor: Communicating Corporate Social Responsibility explores theoretical frameworks and practical applications for creating trust between an organization and key stakeholders. Scholars of communication, public relations, and leadership will find this book of particular interest.
