Brand Naming - The Complete Guide to Creating a Name for Your Company, Product, or Service

You don't have a brand-whether it's for a company or a product-until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:
What makes a good (and bad) name
The step-by-step process professional namers use
How to generate hundreds of name ideas
The secrets of whittling the list down to a finalist


The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

Product details

• Authors: Rob Meyerson
• Publisher: Business Expert Press
• Languages: English
• Product format: Hardback
• Released: 14.12.2021
• EAN: 9781637423240
• ISBN: 978-1-63742-324-0
• No. of pages: 194
• Dimensions: 157 mm x 235 mm x 15 mm
• Weight: 440 g
• Subject: Social sciences, law, business > Business > Advertising, marketing