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Lucas Rockwood's first yoga instructor told him it was impossible to earn a decent living teaching yoga. He was wrong.
This $37 billion industry is growing at 10 percent annually. For savvy, business-minded teachers, there are more opportunities than hours in the day, offering the potential for a life of financial freedom and stability.
Traditionally, yoga studio owners served as gatekeepers for teachers' business opportunities. But today, independent teachers can choose where to live, when to work, and how much they earn.
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Yoga Business Mastery is a practical guide to the business side of teaching yoga. You'll learn the mindset, positioning, sales, pricing, and packaging strategies needed to launch or expand your career. If you're serious about turning your passion into a sustainable lifestyle, this book offers insider knowledge that will increase both your income and your impact.
About the author
Lucas Rockwood is a world-renowned yoga teacher, trainer, podcaster, and serial entrepreneur. He is the founder of YOGABODY and YOGABODY Teachers College. As a thought leader, Lucas regularly speaks for organizations such as Yoga Alliance, Meta, and Noom. His body of work reaches almost two million people monthly.In a previous life, Lucas worked in theater, in publishing, and as a plant-based chef and nutritional coach. Today, he is the father of three international kids and remains as passionate about yoga as when he first began practicing in 2002.
