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A USA TODAY BESTSELLER
A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope.
Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multimillion-dollar success story that defined an industry. Yet, like many successful entrepreneurs, Leal's great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth.
* Read the astounding memoir of a Mexican immigrant who worked his way to success in the American cheese industry
* Find inspiration in Miguel Leal's determination and refusal to give up on his dream
* See how Leal persevered in the face of obstacles and setbacks in his personal life
* Follow Miguel's story as he finds peace, purpose, and grace--and realizes that money isn't everything
Leal's memoir, The House that Cheese Built, is both a quintessential immigrant success story, one that beautifully illustrates the immigrant experiences: isolation, fear, and ambition for a better life and assimilation, as well as a thoughtful personal account of entrepreneurship and all its benefits and costs.
List of contents
Acknowledgments vii
Prologue: The House that Cheese Built ix
Part I Castaway 1
1 Death of the Transformer 3
2 Desire More 19
3 Create Opportunity 43
Part II From Cheese Cutter to Factory Owner 67
4 Learn to Pivot 69
5 Doing Business with the Amish 89
6 Say Cheese 97
Part III Living the American Dream 111
7 Expulsion and Reinvention 113
8 Shooting Pigeons 141
9 One Last Cheese 147
Part IV Betrayal and Grace 165
10 Big Money 167
11 Betrayal 191
12 Fighting for My Life 209
13 Four Days in Court 219
14 Prison Days and Finding Grace 233
Epilogue: Key Lessons for Entrepreneurs 241
About the Author 249
Index 251
About the author
MIGUEL LEAL founded Mexican Cheese Producers in 1994. Leal eventually sold his business to Sigma Alimentos, which used his recipes to win the 2020 World Championship Cheese Contest. Today, Miguel is deeply invested in a new passion project: supporting Mexico's organic farming movement with a farm of his own.
Summary
A USA TODAY BESTSELLER
A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope.
Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multimillion-dollar success story that defined an industry. Yet, like many successful entrepreneurs, Leal's great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth.
* Read the astounding memoir of a Mexican immigrant who worked his way to success in the American cheese industry
* Find inspiration in Miguel Leal's determination and refusal to give up on his dream
* See how Leal persevered in the face of obstacles and setbacks in his personal life
* Follow Miguel's story as he finds peace, purpose, and grace--and realizes that money isn't everything
Leal's memoir, The House that Cheese Built, is both a quintessential immigrant success story, one that beautifully illustrates the immigrant experiences: isolation, fear, and ambition for a better life and assimilation, as well as a thoughtful personal account of entrepreneurship and all its benefits and costs.
