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A FUN AND APPROACHABLE WAY TO LEARN IMPORTANT BUSINESS PRINCIPLES
Do you want to improve your business performance? Or are you looking for a basic understanding of business strategy? Whatever your reason for picking up this book, Business Problem-Solving and Strategy: Manga For Success makes business strategy concepts easy to understand using practical examples and situations. You'll read about:
* Important business analysis tools like SWOT analysis and issue analysis
* Strategic option assessment
* Developing and executing a strategy for any business situation
The story follows Kazumi who takes over operations at her father's confectionery company. With the help of her mentor, Business Planning Manager Takeda, she formulates a viable plan for turning the business around, building trust among key stakeholders, and successfully convincing the CEO to implement the plan companywide. With this approachable book, you'll quickly grasp business analysis topics and have fun learning how to apply them in the real world. Find out why the Manga For Success series--now available in English for the first time--is so popular in Japan, Korea, and beyond.
List of contents
Preface 10
Prologue
...I Can't
I Can't Just Abandon Everyone When MAT- SUI-YA is in Trouble!
What Is a Business Strategy?
Story 1 Help Me, Senpai! 14
1 What Is a "Strategy"? 26
Strategies Are Everywhere 26
Strategy Is a Road Map to Success 26
Resource Allocation: Decide Where to Focus Your Organizational Resources 27
Strategy Is Nothing without Execution 31
The Correct Way to Create a Strategy 31
Business Strategy Is a Blueprint for Your Business Success 33
2 The Many Pitfalls of a Business Strategy 34
Building Strategy the Right Way Is Tough 34
Framework and Concepts: Make or Break the Strategy 34
Can Looking at the Task at Hand from the Opposite Angle Constitute a "Strategy"? 35
A Strategy Cannot Ignore the Front Line 36
A Fake Strategy in Purple Prose 37
Failing to Grasp the Current Situation May Lead to Mistakes 37
The Risk of Homogenized Strategies 38
3 Preparations to Build the Correct Strategy 39
Take the Right Steps to Analyze 39
Use Frameworks and Concepts Wisely 40
Have a Unique Point of View, Think Outside of the Box 40
Support the Front Line 41
Emphasis on Essence and Mechanism 43
Bring in a Key Person 44
4 Create a Dynamic Strategy! 45
Four Steps in Building a Strategy 45
Step 1 - Analyze the Situation 45
Step 2 - Formulate Strategic Options 47
Step 3 - Review and Select Options 47
Step 4 - Translate Strategic Options into Plans of Action 48
Step 1 Analyze the Situation
Story 2 Knowing Your Enemy Is Knowing Yourself 50
1 The Essentials of Situation Analysis 74
Analyzing the Situation Is The First Step in Building a Strategy 74
Only a Handful of Corporations Truly Understand the Current Situation 74
Methodology and Frameworks: A False Sense of Completing the Situation Analysis 76
Three Keys in Understanding the True Situation 76
The Basics of Situation Analysis: SWOT Analysis 78
A Business Strategy That Cannot Be Executed Is Nothing But a Pie in The Sky
2 OT Analysis 83
OT Analysis: Three Core Elements 83
The Five Forces Analysis 85
Analyzing the Five Points 87
Positioning Analysis and Competition Analysis 89
Client Analysis 93
Key Sucess Factor (KSF) Analysis 95
3 SW Analysis 99
Deciding Pros and Cons Based on Relativity 99
Achievements and Performance Analysis 100
Positioning Analysis 104
Business Model Analysis 106
Marketing, Value Chain, and Organizational Analysis 108
Tangible and Intangible Asset Analysis 109
Understanding the Structures of the Issue at Hand 110
4 Organizing SWOT 113
Keeping the Impact on Your Business in Mind 113
I've Gotten A Lot of Positive Feedback On Our Red-bean Paste
Business Partners and Clients Alike, They All Com- Pliment Ann
It's a Very Valu- Able Asset
First, We Ana- Lyze the Situa- Tion And Remember to Always Share The Result of The Situation Analysis
Step 2 Forming Strategic Options
Story 3 How to Save a Company in Trouble? 118
1 What Are Strategic Options? 140
Options Mean Choices 140
Considering a Variety of Options 140
2 Make Objectives and Issues Clear 142
What Is the Objective of Strategy Building? 142
What Are the Issues in Building a Strategy? 144
Deciph
About the author
TAKAYUKI KITO is a graduate of Tokyo University Law School and a former Roland Berger employee with extensive experience in business strategy planning and execution assistance. Kito has published and lectured on brand and global strategies.
KEISUKE YAMABE is a graduate of Hitotsubashi University Business School and a former Roland Berger employee with extensive experience in planning and execution of company-wide strategies in industries such as restaurant and service, automobile, aviation, consumer goods, and construction.
Summary
A FUN AND APPROACHABLE WAY TO LEARN IMPORTANT BUSINESS PRINCIPLES
Do you want to improve your business performance? Or are you looking for a basic understanding of business strategy? Whatever your reason for picking up this book, Business Problem-Solving and Strategy: Manga For Success makes business strategy concepts easy to understand using practical examples and situations. You'll read about:
* Important business analysis tools like SWOT analysis and issue analysis
* Strategic option assessment
* Developing and executing a strategy for any business situation
The story follows Kazumi who takes over operations at her father's confectionery company. With the help of her mentor, Business Planning Manager Takeda, she formulates a viable plan for turning the business around, building trust among key stakeholders, and successfully convincing the CEO to implement the plan companywide. With this approachable book, you'll quickly grasp business analysis topics and have fun learning how to apply them in the real world. Find out why the Manga For Success series--now available in English for the first time--is so popular in Japan, Korea, and beyond.
