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Now in its 9th edition, Air Transportation: A Global Management Perspective by John G. Wensveen is a well-proven, accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management.
List of contents
Part One: An Introduction to Air Transportation 1. The Airline Industry: Trends, Challenges, and Strategies 2. Aviation: An Overview 3. Historical Perspective 4. Air Transportation: Regulators and Associations 5. The General Aviation Industry Part Two: Structure and Economics of the Airlines 6. The Airline Industry 7. Economic Characteristics of the Airlines Part Three: Managerial Aspects of Airlines 8. Airline Management and Organization 9. Forecasting Methods 10. Airline Passenger Marketing 11. #Mastering the Art of Airline Social Media 12. Airline Pricing, Demand, and Output Determination 13. Air Cargo 14. Principles of Airline Scheduling 15. Fleet Planning: The Aircraft Selection Process 16. Airline Labor Relations 17. Airline Financing Part Four: The International Scene 18. International Aviation
About the author
John Wensveen is Chief Innovation Officer at Nova Southeastern University and Executive Director of the Alan B. Levan | NSU Broward Center of Innovation, responsible for overseeing a multimillion-dollar public–private partnership to support the growing entrepreneurial ecosystem in South Florida with local, regional, national, and international impact. John is also the official advisor to the Mayor of Broward County on innovation, technology, and entrepreneurship and is an Official Member of the Forbes Technology Council. John is a TEDx speaker and his higher education experience includes faculty and senior leadership positions at Miami Dade College, Purdue University, Dowling College, and Embry-Riddle Aeronautical University. John’s entrepreneurship and industry experience includes senior leadership positions at Mango Aviation Partners, Radixx International, Airline Visions, InterVISTAS, Marriott Vacation Club International, MAXjet Airways, and Canada 3000 Airlines. John is a certified IATA instructor and earned Master’s and Ph.D. degrees in International Air Transport and Business from Cardiff University (U.K.) and a B.A. in Geography and Transportation Land Use Planning from the University of Victoria (Canada).
Summary
Now in its 9th edition, Air Transportation: A Global Management Perspective by John G. Wensveen is a well-proven, accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management.
