Description
Product details
| Authors | Bernd W (Prof. Dr.) Wirtz, Bernd W. Wirtz |
| Publisher | Betriebswirtschaftlicher Verlag Gabler |
| Languages | German |
| Product format | Paperback / Softback |
| Released | 26.07.2022 |
| EAN | 9783658033446 |
| ISBN | 978-3-658-03344-6 |
| No. of pages | 544 |
| Dimensions | 168 mm x 240 mm x 29 mm |
| Weight | 927 g |
| Illustrations | XV, 544 S. 164 Abb., schwarz-weiss Illustrationen |
| Subjects |
Social sciences, law, business
> Business
> Advertising, marketing
Marketing, A, Strategie, Big Data, Data Mining, optimieren, Business and Management, Blockchain, Informationsmanagement, Cloud Computing, Business Intelligence, Produktpolitik, Internetkommunikation, Multi-Channel-Marketing, Absatzkanal, Multikanalstrategien, Operatives Multi-Channel-Marketing, Strategisches Multi-Channel-Marketing, Digitale Zahlungssysteme |
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