Fr. 83.00

HERITAGE'S CULTURAL COMMUNICATION IN THE AGE OF ONLINE INFORMATION - HUASHAN ROCK ART, CHONGZUO, CHINA. DE

English · Paperback / Softback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

Read more

The Huashan Rock Art site is a cultural tourism site of considerable importance in the development of domestic tourism focusing on heritage and history. As a previously peripheral part of Chinese society, Huashan has a significant role in explaining to Chinese people the extent and complexity of their history. Yet creating advantage competitive in the heritage tourism industry has been hampered by lack of deeply digging for value and communication of heritage culture, and the private sector and the Third-party management sector is not well-positioned to make up for the shortfall. Under these circumstances, a program of quantitative research was launched using data analysis of questionnaire to investigate the means through three aspects: (1) Promotion of Cultural Communication through Online Information (2)Promotion of Cultural Communication through Online Marketing,(3) Extent of Awareness of Heritage Cultural Communication of it among consumers.

Product details

Authors Xi Qin
Publisher LAP Lambert Academic Publishing
 
Languages English
Product format Paperback / Softback
Released 21.09.2022
 
EAN 9786205500378
ISBN 9786205500378
No. of pages 192
Subject Social sciences, law, business > Business > Advertising, marketing

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.