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The consumer profile is a fundamental societal element for understanding how people buy, how they search, and what needs need to be met by individuals, groups, or populations. The service and/or product is seen as the key to the growth of the economy, in a sense of inclusion of references and choices by the consumer. In tourism, the consumer profile is constantly changing, and therefore it is important to determine the principles of tourists' search and purchase behavior, so that there is monitoring, and thus it is possible to recognize destinations as engines of sustainable development and full of resources, accessible to all. In this research, we intend to study the consumer profile, post-Covid-19 pandemic, given the reality we live in and not knowing what the outcome of tomorrow will be.
About the author
Lucilene Chivando David - Master in Management, Angolan by nationality, willing to travel the world without ever forgetting the beauty of her country.Maria Nascimento Cunha - Post-Doctorate in Online Consumer Behavior is an effective member of the Scientific Council of CIAC - Center for Research in Arts and Communication.
