Successful Product Development - Speeding From Opportunity to Profit

Informationen zum Autor MILTON D. ROSENAU, JR. is the author of several bestselling books on product development, and was the chief editor of the PDMA Handbook of New Product Development. Klappentext Wie macht man mit einer Produktidee Gewinn - und zwar so schnell wie möglich, vor der Konkurrenz? Der Autor dieses Buches zeigt, wie man eine Idee rasch in ein marktfähiges Produkt verwandelt, und spricht dabei vor allem Produktentwickler aus der Industrie an. Das Material wurde in gestraffter, eingängiger Form aufbereitet, so daß auch der vielbeschäftigte Praktiker Zeit zum Lesen und Nachschlagen findet. (12/99) Zusammenfassung Go from concept to cash in record time. When you're working hard on a new product development project, you don't have time for abstract theoretical concepts. You need concise, practical advice that will help you make things happen-now! You need quick access to clear, proven procedures aimed at producing revenue and profit growth fast. Inhaltsverzeichnis Overview. THE NEW PRODUCT DEVELOPMENT PROCESS. The Fuzzy Front End Interval. The Stages and Gates Interval. After Launch: The Preprofit and Continued Sales Intervals. IMPROVING YOUR PROCESS. Implementation. Continuous Improvement. Appendices. Index.

Product details

• Authors: Rosenau, MD Rosenau, Milton D. Rosenau, Milton D. (Rosenau Consulting Company Rosenau, ROSENAU MILTON D, Rosenau Milton D.
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 04.11.1999
• EAN: 9780471315322
• ISBN: 978-0-471-31532-2
• No. of pages: 168
• Subjects: Natural sciences, medicine, IT, technology > Technology > Mechanical engineering, production engineering; Social sciences, law, business > Business > Business administration; Produktentwicklung, Industrial Engineering, Industrielle Verfahrenstechnik, Produktion i. d. Industriellen Verfahrenstechnik, Industrial Engineering / Manufacturing