Fr. 210.00

Business Strategy and Competitive Advantage - A Reinterpretation of Michael Porter''s Work

English · Hardback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

Read more










This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter's contribution to the field of strategic management. It addresses key changes and challenges in the global business environment.


List of contents










1. Shifting Paradigms in Business Competition   2. Porter's Contribution to Strategic Management   3. Competitive Advantage   4. Analysis of the Environment: Porter's Concept of 5 Competitive Forces Strategic analysis of the environment   5. Corporation Analysis: Porter's Value Chain Concept   6. The Corporation and Environment Interaction: Porter's Concept of Generic Strategies   7. Porter's New View on Competitive Advantage: Green and Competitive

About the author

Jovo Ateljević is a Professor of Economics and Business Studies in the Department of Economics at the University of Banja Luka, Bosnia and Herzegovina.
Dženan Kulović is an Associate Professor of Management and Organization in the Department of Economics at the University of Zenica, Bosnia and Herzegovina.
Filip Đoković is an Associate Professor of Tourism and Business Studies at Singidunum University, Serbia.
Mirza Bavčić is a Country Manager and Co-owner of Express Courier Authorised Service Contractor for UPS in Sarajevo, Bosnia and Herzegovina.

Summary

This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter’s contribution to the field of strategic management. It addresses key changes and challenges in the global business environment.

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.