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As we all know, the fresh food industry has huge market demand and broad prospects for future development. Fresh food e-commerce companies and industry giants are also looking at this huge market. The integration of the industrial chain and the integration of resource advantages has also become a new trend. However, there are many uncontrollable factors in fresh products, such as non-standard features of products, intolerant storage of fresh products, uncontrollable loss, fluctuations in supply and demand, etc., which make the control and large-scale development of the fresh food industry difficult. New business models such as source agriculture, brand agriculture, live broadcast delivery, personal private domain traffic delivery and other new business models are booming. However, in the face of the enormous fresh food market, it is difficult for various new models to solve the needs of different fields in one stop. In the face of the above, many companies are considering the following questions: how to upgrade the industry? How to establish industry standards? How to implement standardized construction? How to increase efficiency and benefits?
About the author
This research project is led be Dr. Jun CHEN, Senior Lecturer in SILC Busiess School, SHU. The project reverals the business modle of Cross border E commerce operation of Footwear industry in Zhejiang, China. The 1st author Ms. Xiao Luo (on the photo) and the 2nd author Mr. Shitang Hu are the outstanding students in SILC Business School.
