Fr. 140.00

Television in the Streaming Era - The Global Shift

English · Hardback

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Description

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"The book tells the story of an industry that is transforming under the impact of globalizing forces and digital technologies. Applying the Global Value Chain (GVC) theoretical framework to television for the first time, the book examines each value-adding segment and firms within. It provides a full account of television's global shift, from the development of TV formats and transnational TV networks to the emergence of tech giants and global streaming platforms (e.g., Amazon Video Prime, Disney+, Netflix, or YouTube). It underlines the role played by infrastructure, notably subsea cable networks and data centres, and technology, including communications satellites, Content Delivery Networks (CDNs), cloud computing, and Machine Learning & Artificial Intelligence, in creating the new video ecosystem. The author combines theory with knowledge gathered during twenty years of research in the media industries and benefits from exclusive access to executives in television and tech firms to provide a uniquely fresh perspective"--

List of contents










Introduction; 1. Global communication and the GVC framework; 2. The making of a digital GVC; 3. The rise of networks; 4. The rise of platforms;. 5. Technology designed for scale; 6. Infrastructure built at scale; 7. Content production; 8. Media delivery; 9. Digital disruption, firm behaviour and industry structure; 10. The transnational media firm; 11. Formulating GVC-oriented policies; Conclusion.

About the author

Jean K. Chalaby was born in Geneva and studied at the University of Lausanne before undertaking his Ph.D. at the London School of Economics. He joined the Department of Sociology at City, University of London, in 2000, where he is currently Professor of International Communication. He is the author of several books and multiple articles published in world-leading journals of media and communication.

Summary

This comprehensive analysis of the TV industry applies a global value chain perspective to the new video ecosystem that combines streaming platforms, tech giants, and digital infrastructure and technologies.

Foreword

This book explores the value chain that underpins the TV industry and reveals how digital technologies are accelerating the global shift.

Product details

Authors Jean Chalaby, Jean (City University London) Chalaby
Publisher Cambridge University Press ELT
 
Languages English
Product format Hardback
Released 06.04.2023
 
EAN 9781009199315
ISBN 978-1-0-0919931-5
No. of pages 244
Series Development Trajectories in Global Value Chains
Subjects Social sciences, law, business > Business > Individual industrial sectors, branches

BUSINESS & ECONOMICS / International / General, International business

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