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"The book tells the story of an industry that is transforming under the impact of globalizing forces and digital technologies. Applying the Global Value Chain (GVC) theoretical framework to television for the first time, the book examines each value-adding segment and firms within. It provides a full account of television's global shift, from the development of TV formats and transnational TV networks to the emergence of tech giants and global streaming platforms (e.g., Amazon Video Prime, Disney+, Netflix, or YouTube). It underlines the role played by infrastructure, notably subsea cable networks and data centres, and technology, including communications satellites, Content Delivery Networks (CDNs), cloud computing, and Machine Learning & Artificial Intelligence, in creating the new video ecosystem. The author combines theory with knowledge gathered during twenty years of research in the media industries and benefits from exclusive access to executives in television and tech firms to provide a uniquely fresh perspective"--
List of contents
Introduction; 1. Global communication and the GVC framework; 2. The making of a digital GVC; 3. The rise of networks; 4. The rise of platforms;. 5. Technology designed for scale; 6. Infrastructure built at scale; 7. Content production; 8. Media delivery; 9. Digital disruption, firm behaviour and industry structure; 10. The transnational media firm; 11. Formulating GVC-oriented policies; Conclusion.
About the author
Jean K. Chalaby was born in Geneva and studied at the University of Lausanne before undertaking his Ph.D. at the London School of Economics. He joined the Department of Sociology at City, University of London, in 2000, where he is currently Professor of International Communication. He is the author of several books and multiple articles published in world-leading journals of media and communication.
Summary
This comprehensive analysis of the TV industry applies a global value chain perspective to the new video ecosystem that combines streaming platforms, tech giants, and digital infrastructure and technologies.
Foreword
This book explores the value chain that underpins the TV industry and reveals how digital technologies are accelerating the global shift.
