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Informationen zum Autor Joseph Tobin, ed. Klappentext "The contributors to this volume are the smartest scholars working today in the areas of global media and children's media. This book tells an entertaining and surprising tale of how the little Japanese Pokemon transformed children's culture and global media economics. The changes that Pikachu wrought are only the beginning of fascinating new trends in role-playing games, video games, cartoons, and toys and the accelerated spread of such fads via the Internet."--Ellen Seiter, author of" Sold Separately: Children and Parents in Consumer Culture" Zusammenfassung Discusses the phenomenon of Pokemon in a transnational and multidisciplinary perspective Inhaltsverzeichnis I. Contexts and Issues 1. Introduction / Joseph Tobin 3 2. Structure, Agency, and Pedagogy in Children's Media Culture / David Buckingham and Julian Sefton-Green 1 3. Cuteness as Japan's Millennial Product / Anne Allison 34 II Global Circulation 4. How "Japanese" Is Pokemon? / Kiochi Iwabuchi 53 5. Localizing the Pokemon TV Series for the American Market / Hirofumi Katsuno and Jeffery Maret 80 6. Panic Attacks: Anti-Pokemon voices in Global Markets / Christine R. Yano 108 III Places and Practices 7. Initiation Rites: A Small Boy in a Poke-World / Julian Sefton-Green 141 8. Pokemon in Israel / Dafna Lemish and Linda-Renee Bloch 165 9. How Much Is a Pokemon Worth? Pokemon in France / Gilles Brougere 187 IV Pokemon Goes to School 10. Localizing Pokemon through Narrative Play / Helen Bromley 211 11. The Multiple Identities of Pokemon Fans / Rebekah Willett 226 12. Masculinity, Maturity, and the End of Pokemon / Samuel Tobin 241 13. Conclusion: The Rise and Fall of the Pokemon Empire / Joseph Tobin 257 Contributors 293 Index 295
