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This book takes an ethnographic approach to discuss the policy practices within China's broadcasting industry. Exploring the gap between the contemporary policy regime and its implementation in national broadcasters and streaming services, taking into account the interplay between broadcasters, political bodies, producers and audiences, Zhu explains the contemporary role of Chinese national broadcasters in mediating the public discourse, the collective reimagining of China's national identity, and the newly-found policy initiative of using state media as a means of nation branding. Cases investigated include China Central Television (CCTV) Documentary, China Global Television Network (CGTN), and the Shanghai Media Group (SMG), as well as co-productions made by CCTV and international media firms, including the BBC, Discovery and the Japan Broadcasting Corporation (NHK), in a book that will interest scholars of Chinese politics, media studies, and sociology.
List of contents
Part I: Cultural Politics of Media.- Chapter 1: Introduction: The unwritten rules of cultural production in China.- Chapter 2: Conformity and contestation in cultural production.- Chapter 3: Methodology: The insider-outsider in production research.- Part II: China's Broadcasting Culture in Transition.- Chapter 4: The digital regulation system: Focusing on what you can control.- Chapter 5: Renegotiating the 'red line' in the regulatory regime.- Chapter 6: The digital broadcasting culture in transition.- Part III: National Identity and Global Communication.- Chapter 7: Identity construction between nation building and nation branding.- Chapter 8: Co-producing culture: International co-production and IPR trade.- Chapter 9: Conclusion: Renegotiating a national identity.
About the author
Dr. Yanling Zhu is an assistant research professor at the Institute of Public Policy (IPP), South China University of Technology (SCUT). She completed her PhD in Media and Cultural Policy, at the Centre for Cultural Policy Research (CCPR), University of Glasgow. She received her BA degree in Broadcasting and Television from East China Normal University (ECNU) and her MSc degree (with distinction) from the University of Glasgow. She is currently looking into China's soft power and cultural diplomacy, focusing on the digital regulatory regime, national identity and global communication.
