Tourism and Hospitality in Asia: Crisis, Resilience and Recovery

This book analyses the ways in which crises, including COVID-19, can be managed within the tourism and hospitality industries in Asia, in ways that support the future of these industries and help to make them more resilient. This book supports efforts to develop a new direction for the tourism and hospitality industry by considering their development holistically in the context of sustainable development. Going further, this book highlights actions to make the tourism system more resilient to external shocks and crises.
Readers of this book will get insights into the economic, social, technological, and environmental implications of crises on the tourism and hospitality industry in Asia, including issues within the food and beverage industry in the Asian post-COVID-19 period. This book has three major objectives: to explore the crisis context of Asian tourism and hospitality, to present multiple cases from countries in Asia, and finally to envisage the paths to make the Asian tourism system more resilient, through the discussion of new trends and issues emerging following the pandemic.
This book examines the economic, social, environmental, and technological implications of crises on the Asian tourism and hospitality industry and discusses the various ways of managing these crises more efficiently, contributing new knowledge to the industry. In its wider context, this book covers tourism management, crisis management, and destination management. At the more micro level, themes explored include tourism economics, marketing management, hospitality management, food and beverage management and tourism technology.

List of contents

Introduction. The Crisis Context. 1. Crisis, Resilience and Recovery in Tourism and Hospitality: A Synopsis.- 2. Community Resilience and Crisis Management: Stakeholders Perspective of the Tourism Industry.- 3. Corporate Social Responsibility in Tourism Post COVID-19 Pandemic: A Paradigm Shift.- 4. Effects of COVID-19 on Consumer Behavior in the Tourism Industry.- 5. Pandemic Crisis and Prospects of Tourism along the BCIM Economic Corridor.- 6. Impact of COVID-19 Pandemic on the Tourism and Hospitality Industry of Pakistan: An Insight from Techno and Social-Economics Crisis Perspective.- 7. Indian Medical Tourism: Post COVID-19 Planning and Reviving Approaches.- 8. Disrupted Diners: Impacts of COVID-19 on Restaurant Service Systems and Technological Adaptations.- 9. Impact of COVID-19 Outbreak on Smallholder Producers of Farming Products Supply to Tourism Business in Sri Lanka.- Resilience and Recovery in the Post COVID-19 Period.- 10. Pandemic, Tourism and Economic Crisis: An Analysis of Performance of the Bangladesh Parjatan Corporation.- 11. Does Tourism and Hospitality Workplace Fun Influence Employee Deep Acting in a Moderated Situation?.- 12. COVID-19 Effects, Challenges and Recovery of Rural Tourism in Iran.- 13. Role of Tourist Guides in Destination Recovery Process through Cultural Tourism Product Development in Post COVID-19 Period.- 14. How to Make Place Branding Content Viral in Pre and Post-Pandemic Situations through Instagram?.- 15. Influence of Ethnic Foods on Culture and Post COVID-19.- 16. Effects of COVID-19 and Recovery Process in the Turkish Tourism Industry.- 17. The Impact of COVID-19 on Malaysia's Hospitality and Tourism Industry: Any Recovery Measures for Transformation?.- 18. Short and Long Term Recovery of Tourism as a Way out of COVID-19 Crisis: The Case of Turkey.- 19. Digital Acceptance and Resilience in Rural Tourism Destination: A Case of Bali.- The Future Ahead.- 20. The Future of Post-Pandemic Tourism and Hospitality Industry: A Comprehensive Assessment.- 21. Rerouting Tourism and Hospitality in Crisis: A Systematic Literature Review and Future Research Directions.- Conclusion.

About the author

Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He earned his PhD from the United Kingdom. Dr. Hassan has been working for the tourism industry as a consultant, academic, and researcher for over two decades. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr. Hassan has authored over two hundred articles and book chapters in leading tourism outlets. He is also part of the editorial team of over thirty book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals.
Dr Anukrati Sharma is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received a Research Award from the University Grants Commission(UGC), New Delhi, for her project "Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects." Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan--Progress &Prospects. She has two postgraduate degree specialties --one in International Business (Master of International Business) and the other in Business Administration (Master of Commerce).  Her particular interest areas are Tourism, Tourism Marketing, Strategic Management, and International Business Management. She has edited books on Her Handbook, i.e., The Emerald Handbook of ICT in Tourism and Hospitality under Emerald Publishing UK, is in the press now. She is at present editing two books 1) "Overtourism as Destination Risk: Impacts and Solutions", Emerald Publishing UK under the Tourism Security - Safety Series and 2) "Future of Tourism: An Asian Perspective", Channel View Publications, UK. A member of 17 professional bodies, she has attended a number of national and international conferences and presented 45 papers. She has been invited as Speaker for talks/ lectures/ panel discussions by different countries such as Sri Lanka, Nepal, Uzbekistan and Turkey.
Dr James Kennell is a Reader in the School of Hospitality and Tourism Management at the University of Surrey in the United Kingdom. He carries out research into a range of issues in events, tourism and hospitality, with a specific focus on how politics and policy affect the governance of these industries. He has published a number of articles, book chapters and other papers on these topics and is a co-author of the core undergraduate textbook "Events Management: An Introduction" (Routledge). James is a regular contributor to a range of media and has been interviewed for BBC News, BBC Radio 4, The Guardian newspaper, China Daily and other outlets.

Dr Priyakrushna Mohanty is an Assistant Professor at the Department of Business Administration (Tourism), Christ University, Bengaluru, India. He has earned his PhD in Tourism Studies from the Pondicherry University, Puducherry, India. Dr PK is a recipient of the distinguished the University of Grants Commission (UGC) Senior Research Fellowship. He is also an awardee of the prestigious Travel Corporation (India) Gold Medal for his outstanding performance in Master's Degree in Tourism Studies from Pondicherry University, India. Apart from Tourism Studies, Dr PK holds a Master's Degree in Commerce along with three PG Diploma Degrees in Rural Development, Research Methodology, and Teaching Skills. Dr PK has served the Indian Railway Catering and Tourism Corporation Ltd. for two years following which he was recruited as a Guest Faculty in the Dept. of Tourism Studies, Pondicherry University. He has published more than fifteen articles and chapters in both international and national journals and edited books. Dr PK is passionate about academic areas of Tourism Sustainability, Sustainable Livelihood, Technology, and Tourism along with Gender issues in Tourism Development.

Product details

• Assisted by: Azizul Hassan (Editor), James Kennell (Editor), James Kennell et al (Editor), Priyakrushna Mohanty (Editor), Anukrati Sharma (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 01.11.2022
• EAN: 9789811957628
• ISBN: 978-981-1957-62-8
• No. of pages: 347
• Dimensions: 155 mm x 20 mm x 235 mm
• Illustrations: XIII, 347 p. 1 illus.
• Subject: Social sciences, law, business > Business > Individual industrial sectors, branches