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2nd Edition - The principles in "You Want To Be An Entrepreneur" were true 20 years ago, they're true today and they will be true in the future. However, it would be foolish to not recognize that the world and business environment change due to innovation, necessity and unforeseen events.
Covid has hurt many people while giving others new opportunities. As a result of and during Covid, more people than ever had the need - and acquired the desire - to be in business for themselves ... to be an entrepreneur.
No one can promise success, but I can say with confidence that I cannot recall a time in which there was more opportunity than today for people to start a new business and see it become successful (however you define "success"), self-fulfilling and, even, life-changing for the entrepreneur, their families and thousands, millions and tens of millions of people.
About the author
As an attorney, consultant and former accountant with KPMG, Jeff is the highest earning individual freelancer on the Upwork freelancer platform worldwide, with clients spanning the globe in fields ranging from technology, creative services, ecommerce, manufacturing, hospitality, retail and more. He is an internationally recognized/published expert in brand management and licensing, having worked with well-known brands such as Warner Bros. and The Rolling Stones. Jeff is a former professor of finance and law at the University of Southern California Marshall School of Business, where he was selected as one of the top 20 teachers; and he taught accounting in the USC Gould School of Law.He wrote the book "You Want To Be An Entrepreneur" based on his years of having worked with entrepreneurs with so many issues and hurdles in common. Of the book, Jeff said, "I certainly can't answer all the questions in one book. But, I can give some of the answers and identify a lot of the questions so people are aware there's something that needs to be addressed and people aren't being constantly taken off guard."Jeff simultaneously received his Juris Doctor of law, MBA and MBT (Master of Business Taxation) from the University of Southern California. He also earned his Certificate of Management Accounting on which he placed in the top 10 nationally at age 24.
