Think Bigger - How to Innovate

In Think Bigger, Sheena Iyengar-an acclaimed author and expert in the science of choice-provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas.

List of contents

Preface
Part I
1. What Is Think Bigger?
2. The Creative Brain
Part II
3. Step 1: Choose the Problem
4. Step 2: Break Down the Problem
5. Step 3: Compare Wants
6. Step 4: Search In and Out of the Box
7. Step 5: Choice Map
8. Step 6: The Third Eye
Acknowledgments
Bibliography
Index

About the author

Sheena Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of The Art of Choosing (2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation.

Summary

In Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas.

Product details

• Authors: Sheena Iyengar, Iyengar Sheena
• Publisher: Columbia University Press
• Languages: English
• Product format: Hardback
• Released: 28.02.2023
• EAN: 9780231198844
• ISBN: 978-0-231-19884-4
• No. of pages: 248
• Subjects: Humanities, art, music > Psychology > Theoretical psychology; Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Decision-Making & Problem Solving, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Knowledge Capital, Business innovation, psychology; business & economics