For the Culture - The Power Behind World s Most Successful Brands, from Apple to

From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the potent force behind what we buy, what we do, and who we want to be . . . ''Compelling and vivid'' - Robert Cialdini, author of Persuasion We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture , Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century''s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyonce, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.

Product details

• Authors: Marcus Collins, Collins Marcus
• Publisher: Macmillan
• Languages: English
• Age Recommendation: from age 18
• Product format: Paperback / Softback
• Released: 11.07.2023
• EAN: 9781035020027
• ISBN: 978-1-0-3502002-7
• No. of pages: 304
• Dimensions: 152 mm x 233 mm x 25 mm
• Subjects: Social sciences, law, business > Social sciences (general); Popular Culture, SOCIAL SCIENCE / Popular Culture, SELF-HELP / Motivational & Inspirational, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Motivational, BUSINESS & ECONOMICS / International / Marketing, Social, group or collective psychology, Sales & marketing, Self-help, personal development and practical advice, Advertising & Society, Brands and branding, Media studies: advertising and society, Online marketing / Social media marketing