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Expert Authors: Informed by the authors' decades of experience founding and managing four successful creative businesses-as well as the lessons they learned from some projects that didn't stand the test of time-this book offers tried-and-true advice for artists looking to get their creative enterprises off the ground and achieve real financial success. Popova and Puig have also included interviews with other self-employed creatives across a variety of fields, giving you a window into the myriad paths available to you as you embark on your entrepreneurial journey.For All Creatives: This book offers real wisdom for starting and sustaining your unique creative business no matter your passion, whether you're a fine artist looking to make a living outside of the gallery space or a podcaster who dreams of sustaining yourself by making content that you genuinely care about. From advice about best marketing practices to striking the ever elusive work-life balance, this guide will help you to understand the business side of your creative practice.CONSUMER:- Artists, designers, makers, illustrators-recent graduates and budding professionals-looking to start their own businesses- Creative people looking for practical advice and inspiration- Shoppers looking for a gift for the creative person in their lives- Readers of Create! Magazine
