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This work characterizes the influence of reputation and the social capital of associates/managers on the operation of a network of small supermarkets in Minas Gerais. In summary, it can be said that a good reputation improves the relationship between associates and that no one wants to have any kind of relationship, personal or professional, with associates/managers or companies that have a bad reputation. To maintain a good reputation, a member needs to honor his financial commitments; be committed to the network; follow the rules/statutes; participate in general meetings, assemblies, and voting; buy from partner suppliers; be cooperative; and always be willing to help other members. Social capital is shown to be relevant through the appreciation of the relationships among the associates; the mutual respect and recognition among the parties; the exchange of information and experiences; the sharing of resources; the loan of materials/products; the cooperation; and the appreciation/recognition of the collective action. The members' good reputation allied to the social capital built among them were considered relevant for the maintenance of the network's joint operation.
About the author
Doktortitel in Verwaltung von PPGA/UFLA. Post-Graduate in Pädagogik und EFA von IFSULDEMINAS. Er arbeitete als Vertretungslehrer am IFMG - Formiga Campus; IFSULDEMINAS - Carmo de Minas und Poços de Caldas advanced campus; Minas Gerais State University - Campanha; Faminas University Center - Muriaé/MG; und er war ehrenamtlicher Lehrer an der UFLA.
