Motion Graphics - Principles and Practices from the Ground Up

Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries. Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.

Product details

• Authors: Peter Beare, Beare Peter, Ian Crook
• Publisher: Fairchild publications
• Languages: English
• Product format: Paperback / Softback
• Released: 17.12.2015
• EAN: 9781472569004
• ISBN: 978-1-4725-6900-4
• No. of pages: 200
• Dimensions: 210 mm x 270 mm x 15 mm
• Series: Required Reading Range
• Subjects: Guides > Hobby, home > Photography, filmmaking, video filmmaking; Humanities, art, music > Art; PHOTOGRAPHY / Techniques / General, PERFORMING ARTS / Film / Genres / Animated, Cinematography, television camerawork, Animated films and animation, Animated Films, PERFORMING ARTS / Film / Direction & Production, Film production: technical & background skills, Photography: subject-specific techniques and principles, Digital Animation, COMPUTERS / Design, Graphics & Media / Video & Animation, Filmmaking and production: technical and background skills