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Informationen zum Autor Nilgin Yusuf is a writer and educator who has written for the Sunday Times , Daily Telegraph and ELLE . As Programme Director of the postgraduate media courses at London College of Fashion, University of the Arts London, UK, she developed the MA in Fashion Media Production that foregrounded film as a contemporary medium for fashion communication. She is the author of Fashion’s Front Line (Bloomsbury, 2016) and Georgina von Etzdorf: Sensuality, Art and Fabric (1998), and The Fundamentals of Fashion Filmmaking (Bloomsbury, 2023). Klappentext Over the last decade fashion film's presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move.With examples from dozens of groundbreaking international films, including QR codes linking to the films online, The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural and historical context. You'll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms and audiences. Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience. Vorwort This practical guide to producing effective fashion films, includes an overview of its history to help today's practitioners learn from the past masters of fashion communication. Zusammenfassung Over the last decade fashion film's presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move.With examples from dozens of groundbreaking international films, including QR codes linking to the films online, The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural and historical context. You’ll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms and audiences. Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience. Inhaltsverzeichnis 1 Introduction: Understanding Fashion Film What Is Fashion Film?The Still ImageFashion's Digital ImageUnderstanding Fashion: Definitions and ExplanationsFilm as an Expression of FashionFilm: An Integral Part of the Fashion Communication IndustryFashion Film: A Hybrid GenreThe Pluralism of Fashion FilmUnderstanding Fashion FilmDefining Fashion Film: Fashion as ProtagonistIn Their Own Words: Diane PernetIn Their Own Words: Nick Knight 2 Fashion Film History Broadcast, Celebrate, Sell: Promoting Fashion through FilmBrand Buy-in: Promotional Fashion Film in the Digital AgeExperiments with Fashion Film: Poetry and AbstractionBody, Image, Time: ExperimentalFashion Dreams in a Digital AgeDocumenting Fashion on Film: Capturing "The Real"Capturing Reality: Documenting Fashion and StylePost-Digital Slices of Fashion LifeFashion on the Big Screen: Narrative and StorytellingFilms of the MomentPost-Millennial Fashion on the Big ScreenHybridizing Fashion: Subculture, Music, and FilmFilm Fusion: Style, Music, and SubcultureIn Their Own Words: John MayburyIn Their Own Words: Isaac Julien CBE 3 The Contemporary Landscape Growing Status and Visibility for Fashion FilmSocial Media and Fashion FilmFashion Film and Online EditorialThe Fashion Industry and InstagramFashion Film on the CatwalkFashion Film in RetailFashion Film and Music VideoIn Their Own Words: Katie BaronIn Their Own Words: Ian Pons Jewell 4 Trends in Fashion Film The Long and the ...
