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INFLUENTIAL PLATFORM: Caitlin Wilson Design has a huge social media presence, with 443,000 followers, 3.4 million monthly Pinterest impressions, 89,000 email newsletter subscribers, and 133,000 monthly website visitors.WELL-CONNECTED AUTHOR: Caitlin Wilson Design has partnered with Dondolo, BlueStar Cooking, etuHOME, KIP sleepwear, and has been featured in House Beautiful, HGTV Feature, Traditional Home, Modern Luxury, and D CEO. Additionally, Wilson''s clientele and customer base include many high-profile celebrities and interior designers.GRANDMILLENNIAL STYLE: Wilson is at the forefront of the grandmillennial decor style, which is a modern take on traditional decor, and sometimes seen as a take on traditional ''grandmother'' and retro elements such as florals, ruffles, and embroidered linens.MARKETING POTENTIAL: With Wilson''s numerous design collections, there is an opportunity to create a special-edition pillow or other home decor items that promote the book''s release. These special-editions pillows could be sent to the big-name magazines she has previously worked with (House Beautiful, Traditional Home, Modern Luxury, D CEO) for potential marketing opportunities and social media exposure.
