Economics for Business - 9th Edition

Engage your students with core economic principles and demonstrate how they apply to real-life businesses.Economics for Business, 9th edition, is the ideal textbook for business students taking an introductory course in economics. Clear, engaging, and packed with useful features, it introduces the key principles of economics in a business context.

List of contents

About the authors

Preface

Publisher's acknowledgements

Part A BUSINESS AND ECONOMICS

1. The business environment and business economics
2. Economics and the world of business
3. Business organisations

Part B BUSINESS AND MARKETS

4. The working of competitive markets
5. Business in a market environment

Part C BACKGROUND TO DEMAND

6. Demand and the consumer
7. Behavioural economics of the consumer
8. Firms and the consumer

Part D BACKGROUND TO SUPPLY

9. Costs of production
10. Revenue and profit

Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

11. Profit maximisation under perfect competition and monopoly
12. Profit maximisation under imperfect competition
13. Alternative theories of the firm

Part F SUPPLY: ALTERNATIVE STRATEGIES

14. An introduction to business strategy
15. Growth strategy
16. The small-firm sector
17. Pricing strategy

Part G THE FIRM IN THE FACTOR MARKET

18. Labour markets, wages and industrial relations
19. Investment and the employment of capital

Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

20. Reasons for government intervention in the market
21. Government and the firm
22. Government and the market

Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

23. Globalisation and multinational business
24. International trade
25. Trading blocs

Part J THE MACROECONOMIC ENVIRONMENT

26. The macroeconomic environment of business
27. The balance of payments and exchange rates
28. The financial system, money and interest rates
29. Business activity, unemployment and inflation

Part K MACROECONOMIC POLICY

30. Demand-side policy
31. Supply-side policy
32. International economic policy

Web appendix

Key ideas

Glossary

Index

About the author

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012. He is now Visiting Fellow at the University of Bristol where the Network is based, as well as Visiting Professor at the University of the West of England, Bristol.
Dean Garratt is a Senior Teaching Fellow at Aston Business School and an Associate of the Economics Network. Dean was also an academic assessor for the Government Economic Service and a tutor on HM Treasury's Graduate Development Programme.
Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School and an Academic Assessor for the Government Economic Service.
Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.
Discover more on our Sloman Economics news site.

Summary

Engage your students with core economic principles and demonstrate how they apply to real-life businesses. Economics for Business, 9th edition, is the ideal textbook for business students taking an introductory course in economics. Clear, engaging, and packed with useful features, it introduces the key principles of economics in a business context.

Product details

• Authors: Dean Garratt, Jon Guest, E. Jones, Elizabeth Jones, John Sloman
• Publisher: Pearson Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 07.03.2023
• EAN: 9781292440118
• ISBN: 978-1-292-44011-8
• Subject: Social sciences, law, business > Business