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About the author
ABOUT THE AUTHOR: JOHN PHILIP JONES He was born in Great Britain and has dual citizenship: American and British. He graduated from Cambridge University with the Economics Tripos (BA with honours and MA). After graduating, he began a long career in international advertising at J. Walter Thompson, at the time the world's largest advertising organization. He worked in the United Kingdom, the Netherlands, and Scandinavia and had responsibility for the advertising for many major international brands. In 1981, he joined the faculty of Syracuse University, New York. He taught graduate and undergraduate students and also spent much time researching the effects of advertising. This is a difficult field of study because of the problem of isolating the contribution of advertising from the effects of a large number of other influences on sales. With the cooperation of a leading market research organization, AC Nielsen, he developed a robust method of measuring the immediate effect of advertising. (This effect varies greatly, and only about one-third of advertising campaigns actually generate sales.) This work was of great interest to marketing companies all over the world and also to academics involved in marketing and advertising education. He became a full professor with academic tenure and was awarded the University Chancellor's Citation for Exceptional Academic Achievement. He became emeritus in 2007. While actively engaged at Syracuse, he was also a visiting professor at the Royal Melbourne Institute of Technology, Australia, and the Copenhagen Business School, Denmark. For many years, he ran seminars in these universities every summer. He also addressed many international conferences and carried out consulting assignments for more than one hundred commercial clients and professional organizations. These were in forty different countries. He has published seventeen books on advertising, marketing, market research, and economics (available on amazon.com). His books have been translated into ten foreign languages. He has also published more than seventy articles in journals all over the world. In the United States, some of his work has appeared in the New York Times and the Harvard Business Review. He has always had an interest in military history. He has been a member of the Honourable Artillery Company, London, for sixty-five years. During his early years, he was an active officer in the Territorial Army. He is a member of the Oxford and Cambridge Club, London, and five years ago, he started a military history group for members, which is thriving.
