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About the author
Mark Cox is a leading expert in B2B sales coaching, recognized for his strategic insights and ability to drive significant sales growth. With over two decades of experience, he has facilitated some of North America's largest single-sale transactions, including a billion-dollar deal with a top-10 U.S. bank. Mark's career in sales began in corporate settings, where he excelled in high-stakes negotiations and multi-million-dollar deals. He founded In the Funnel (ITF) Sales Coaching to improve B2B sales teams' performance through a proprietary Sales Playbook, helping hundreds of companies achieve double-digit sales growth. Named one of the leading sales consultants by Selling Power Magazine in 2021 and 2022, Mark's training content is accredited by the Canadian Professional Sales Association (CPSA), where he is also a partner. Mark hosts "The Selling Well," a top-rated podcast on sales strategies, leadership, personal development and mindset, providing valuable insights to sales professionals. Outside of coaching, Mark enjoys playing hockey, drumming in his 90's cover band, and fitness training, reflecting his dynamic and balanced approach to life.
