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Informationen zum Autor Dr. John T. (Tom) Mentzer is the Harry J. and Vivienne R. Bruce Chair of Excellence in Business in the Department of Marketing, Logistics and Transportation at the University of Tennessee. He has written more than 170 papers and articles, which have appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, the Journal of MacroMarketing, Industrial Marketing Management, the Journal of Marketing Education, the Columbia Journal of World Business, Research in Marketing, Social Indicators Research, the International Journal of Physical Distribution and Materials Management, the Journal of Business Logistics, the Logistics and Transportation Review, Transportation Journal, the Journal of Business Research, Advances in Business Research, the Journal of Forecasting, the Journal of Business Forecasting, and numerous conference proceedings. He has co-authored five books: SUPPLY CHAIN MANAGEMENT, SALES FORECASTING MANAGEMENT, SIMULATED PRODUCT SALES FORECASTING, MARKETING TODAY, and READINGS IN MARKETING TODAY and edited the monograph MARKETING EDUCATION SOFTWARE. Dr. Mentzer was recognized in 1996 as one of the five most prolific authors in the Journal of the Academy of Marketing Science, and in 1999 as the most prolific author in the Journal of Business Logistics. He was awarded the Academy of Marketing Science Outstanding Marketing Teacher Award in 2001. Klappentext Author of the bestselling text Supply Chain Management, the companion Fundamentals of Supply Chain Management has been developed for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, the author identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. Research from more than 400 books, articles, and papers, as well as interviews with over fifty executives in major global companies, inform these twelve drivers. The roles of all of the traditional business functions - marketing, sales, logistics, information systems, finance, customer services, and management - in supply chain management are also addressed. Complete with cases and real-world examples from corporations around the world, the book's exemplars will help students and practicing managers to more effectively understand, implement, and manage supply chains successfully. Zusammenfassung Identifies twelve drivers of competitive advantage as strategic points managers can use in their companies. This book addresses the roles of the traditional business functions - marketing! sales! logistics! information systems! finance! customer services! and management - in supply chain management. Inhaltsverzeichnis Chapter One Supply Chain Management as a Source of Competitive Advantage Chapter Two Coordinate the Traditional Business Functions Across the Company and Across the Supply Chain Chapter Three Collaborate with Supply Chain Partners On Non-Core Competency Functions Chapter Four Look for Supply Chain Synergies Chapter Five Not All Customers are Created Equal Chapter Six Identify and Manage the Supply Chain Flow Cycles Chapter Seven Manage Demand (Not Just the Forecast) Chapter Eight Substitute Information for Assets Chapter Nine Systems are Templates to be Laid Over Processes Chapter Ten Not All Products are Created Equal Chapter Eleven Make Yourself Easy to Do Business With Chapter Twelve Do Not Let Tactics Overshadow Strategies Chapter Thirteen Align Your Supply Chain Strategies and Your Reward Strategies Chapter Fourteen Putting It All Together ...
