The Role of Emotions in Preventative Health Communication

Informationen zum Autor Jessica Gall Myrick is assistant professor in the Media School at Indiana University. Klappentext The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions—fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation—and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth. Inhaltsverzeichnis Introduction: Emotions and Preventative Health Communication Chapter 1: Theoretical Foundations Chapter 2: Fear Chapter 3: Guilt Chapter 4: Anger Chapter 5: Sadness Chapter 6: Humor Chapter 7: Pride Chapter 8: Interest Chapter 9: Hope Chapter 10: Elevation Chapter 11: Health Campaigns Chapter 12: Health Journalism Chapter 13: Health Information Seeking Chapter 14: eHealth Conclusion: Future Directions for Research on Emotions and Prevention-Focused Health Messages

Product details

• Authors: Jessica gall Myrick, Myrick Jessica Gall
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 17.09.2015
• EAN: 9780739191477
• ISBN: 978-0-7391-9147-7
• Dimensions: 160 mm x 235 mm x 28 mm
• Subjects: Education and learning > Teaching preparation > Vocational needs; MEDICAL / Public Health, MEDICAL / Physician & Patient, Personal & public health, doctor/patient relationship, Personal and public health / health education, Health Communication, Doctor / patient relationship